Branson Landing is a modern shopping and entertainment district in the heart of downtown Branson. It is adjacent to Lake Taneycomo, part of the White River system that flows from Northwest Arkansas to the Mississippi River.
There are a number of well-known shops and restaurants in the Landing district, including Joe’s Crabshack, Bass Pro Shops and Landshark Bar & Grill.
Quick Facts about Branson Landing
- It officially opened in May of 2006.
- A spectacular water feature and show is located in the middle of Branson Landing.
- Activities that can be found here include ziplining, a steampunk hot air balloon, and an arcade.
- A Riverwalk runs along the White River.
- It is situated between old Downtown Branson and the river.
- It sits on approximately 95 acres of land.1
A little history
Branson was established in 1912, a little over a century ago. It has thrived for many years as a tourist destination with a variety of live shows, performances, museums and an amusement park called Silver Dollar City. Branson has become a major tourist destination in the Midwest, with over 7 million visitors each year.
Around the year 2000, development began on a large project to enhance the downtown area of Branson. According to the Branson Landing Fact Sheet, by Jones Lang LaSalle IP, Inc., the project cost approximately four hundred and thirty-five million dollars to complete.
It officially opened in May of 2006 with the mayor of the town in attendance.
Things to do at Branson Landing
There are a number of experiences in the district, along with the great dining and shopping opportunities. There is a fun steampunk balloon ride near one end or the Landing, a waterfront boardwalk along the lake, and a large water fountain towards the middle. At certain times during the day, the water fountain becomes a performance of its own, where large jets of water (and even fire!) shoot up as music plays.
Guests can also find a variety of other activities including an arcade, a zipline, a seven dimensional ride, jet ski rentals and lake cruises.
Live performances and events can been seen at various times throughout the year. Schedules for these events can be found here.
The majority of people visiting Branson will come from Interstate 44. If you are traveling from the east and heading west into Springfield, you can take Highway 65 south via Exit 82A. If you are traveling from the west and heading east into Springfield, you can take Exit 82B onto Highway 65 south, or take Highway 60, called the James River Freeway, south of the city to Highway 65. Branson is 44 miles south of Springfield on Highway 65, about a 45 – 50 minute drive.
Another option for getting to Branson, for those coming from the south and heading north, is to take one of several highways from Arkansas into Missouri. It is important to note that some of these highways can take travelers high into the Ozark Mountains, where cell service and assistance with car trouble may be non-existent.
Once you are in Branson take the exit for Main Street (Highway 76), and head east. Main Street will take you through downtown to the Landing.
Places to Stay
Two of the best places to stay while visiting this area are two Hilton properties located at the district itself. One of the hotels is called the Hilton Promenade, which is a part of the Landing, and the other is connected to the Branson Convention Center across Branson Landing Boulevard.
There are also numerous hotels in Branson that are outside of the downtown area. These are great options, particularly if you are planning to visit more than just the downtown area. Some favorites include:
- Grand Country Resort
- Chateau on the Lake Resort Spa & Convention Center
- Lodge of the Ozarks
Sample of shops at Branson Landing
- Christopher & Banks
- H & M
- Rue 21